Tuesday, April 22, 2008

JRNL 080 Final Project Text Article

When people think about something that is going up in price, they automatically make the assumption of gasoline. However, with recent climate changes and a differentiating economical trend a basic commodity is rising higher in cost, wheat.

This product is an integral part of the United States’ economy. It is used to feed all the livestock which provide meat, as well as a basic staple of flour which is sold around the world.

Flour is the main ingredient in some of our favorite foods like pasta, bread, bagels, and of course pizza. But with the rising cost of flouring store owners must combat the preparation costs somehow and have begun to raise their prices to match that of the increasing flour.

Barry Levy, assistant store manager for Bagel Town in West Hempstead said “three months ago I was paying $10 a bag for flour…now I am paying $35 and am told it is going to increase again very soon.”

To try and balance the cost of flour and limit the amount he must increase his menu, he has begun to dig into his own pockets for the time in an effort to ease the cost. “I started pulling $1,900 from our profits and putting it back into the flour to keep my bagel prices down.” At Bagel town a plain bagel with butter will cost you $.89 but less than a mile away it costs you $1.25.

On the Web site for the U.S. Commodity Futures Trading Commission a press release, posted Feb. 8, commented on the approval of several amendments to increase the daily price limit on wheat contracts to 60 cents per bushel, up from 30 cents per bushel — with a further hike to 90 cents per bushel if necessary.

Businesses affected by the price of flour are scrambling to stay afloat in this sea of uncertainty. Mama C’s pizzeria of Hempstead has to purchase 400 bags of flour every two weeks, and each time she places an order the price has changed. “Two weeks ago I paid $32.00 per bag, and when I put in the order this week, it was up to $34.00.

Regardless of the reasons behind the skyrocketing prices in wheat and flour businesses are still just as crazy as before. Customers have commented on the prices and have taken a deep concern, but only few have curbed their appetite for flour based products.

A series of wheat crop failures abroad, combined with the U.S. dollar being at historic lows against the euro and other currencies, has forced Bohbot and other bakers to compete with the rest of the globe for grain - even what's grown in the United States.

World demand for the staple has sent the price of the 50-pound bags of flour stores use for baguettes and marzipan cakes soaring to $27, up from $12 a year ago. To cover the increase, a local bread store has doubled the price of their loss-leading baguettes to $1.98 and pushed the cost of their breads up a buck to $5.50.




Flour Video

Sunday, April 20, 2008

Production Memo

I had many different topic areas that I wanted to cover before I finalized my final presentation. But when I went to the deli to pick up a sandwich, like I normally do, I didn't have enough money because the cost of the bagel had gone up. It was right then, that I solidified by choice of final projects on the Rising Prices of Wheat and Flour.

I started to do some research on the topic, because I had heard little blips on the news about rising prices of many different types of foods, but had not ever tuned into the reasons why. After figuring out that it was not just one specific factor as to why prices had gone up, but many, I decided to see how those rising costs were effecting merchants selling products made from them, as well as consumers purchasing them.

I contacted several bagel shops and pizzeria's and wasn't having much success with actually scheduling an interview with any of them. I stopped by a few "mom and pop" places but the owners or anyone in charge were always too busy to comment or just not there.

I hit the gold mine however, when I finally got a return phone call from Barry Levy, the assistant store manager of Bagel Town in West Hempstead. He had said one of the clerks at the front of the store took my message and had forgotten to give it to him, which is why it took him several days to get back to me. But nonetheless we scheduled a quick session in between his breakfast and my class.

After interviewing Mr. Levy, I wanted to get the publics reaction to the soaring prices. I went to A&S Bagels in East Meadow, but was asked by manager to leave the parking lot, because I was scaring customers away. So I went to a few different locations and came across Susan Thomas who was more than happy to tell me all about her thought and opinions on the topic.

Susan Thomas was extremely helpful, and gave me so many sound bytes I could only pick two, out of almost 10 minutes of video.


I contacted 5 different pizzeria's and spoke to two different people. The owner of Napolini Express on Oak Street, as well as Mama C's of East Meadow. I was able to speak with Megan from Mama C's who was only able to talk on the phone for a few minutes before getting pulled into a mid-day rush at the pizzeria but she gave me a good sound byte unlike Napolini who really hadn't felt much change in their pricing.

Once I had all the video and sound bytes I needed, I wanted to add a graphic or photographic element to my presentation, I found a graph which worked but I wish I had more time to develop my own on Excel or Word, but couldn't figure out how to do it correctly and then export it as a JPEG.

All in all the project was fun. I've had a lot of experience working with WMM and JPEG and WMV files, so the programs weren't giving me any trouble. It was just the time to sit down and put it all together that was the issue. But in the end I got it all finished, and I'm happy with the way thigns turned out.

Video Transcript

00:00-15.09

Nassau News: With the escalating prices of wheat and flour impacting consumers many have begun to cut back on their familiar purchasing routines. At local pizzerias where a cheese pizza has skyrocketed to 16 dollars, and a dollar bagel has become a reality.

:15.10

Susan Thomas: When I go to work in the morning and I have to give them a dollar a dollar twenty five. Years ago its ridiculous I could get a bagel with cream cheese or a bagel with butter for like 75 cents at the most.

Graphic Element :27.14-34.19

Nassau News: Barry Levy, Assistant Manager of Bagel Town in West Hempstead has been trying to cope with the rising cost of flour but is fighting an uphill battle.

:34.19

Barry Levy: I have been in business for over 15 years, and the thought in closing my store has never crossed my mind. But with the rising prises of flour and wheat, it is in the back of my mind, as it is right now. The price of a 50-lb bag of flour three months ago was $10, and now I'm paying $35, and I'm told the prices are going to be going up very soon as well.

:53.97

Nassau News: Mr. Levy has to pay an additional $1,900 each week to cover the new cost of wheat and flour just to keep his bagel shop afloat. But Mr. Levy and bagel shops are not the only places that are feeling the new wheat and flour costs. Pizzeria's are feeling it just as hard.

1:07

Megan Rosalli: I just had to increase everything on my menu by 5 percent to relieve the burden or preparation costs. I've been in business for 35 years and will be here for 35 more, but I worry for the inexperienced owners.

1:18

Nassau News: Earlier this month the United States Department of Agriculture reported that the average food prices increased 4% between 2006 and 2007. And the beginning of 2008 still has shown no relief.

1:29

Susan Thomas: Every Friday we usually get a pizza but now at 16 dollars a pie I would have to buy 2 pies, thats like 32 dollars, that is just not in my budget anymore. It really makes Chiense food look much better than pizza for a Friday night.

1:46

Nassau News: But good news may be on the way. With U.S. wheat farmers harvesting winter wheat crops in June. And the tomato crops looking bright, we may be able to see a decrease in prices in as little as 9 months. I'm Matthew Zaslow reporting with Nassau News

Saturday, April 19, 2008

Barry Levy Trancript

Nassau News.org: What concerns do you have for your business in the near future?

Barry Levy: I have been in business for over 15 years, and the thought in closing my store has never crossed my mind. But with the rising prises of flour and wheat, it is in the back of my mind, as it is right now. The price of a 50-lb bag of flour three months ago was $10, and now I'm paying $35, nad I"m told the prices are going to be going up very soon as well.

Thursday, April 17, 2008

Susan Thomas Transcript

Matthew Zaslow, Nassau News.org: Hi I'm Matthew Zaslow reporting for Nassau News, can I just get your name and home town?

Susan Thomas, West Hempstead Resisident: Hi, yes I'm Susan Thomas

Nassau News.org: Where are you from?

Susan Thomas: West Hempstead

Nassau News.org: Would you mind if I ask you a few questions, is that alright?

Susan Thomas: Sure

Nassau News.org: What do you think lately about the very high costs of wheat and flower?

Susan Thomas: Trusthfully I really didn't notice it until I went to get some bagels after church last Sunday, and I couldn't believe the price. I even said to the guy, are you sure? And he said yes, and he was complaining about the prices of wheat. And I said I really hadn't heard about it. And I really think it stinks. Ya know bagels is like a staple, you have bagels in the morning after church. A nd the cost of wheat and flour is really going up.

I really can't believe the price of bagels and how the cost of pizza is, its ridiculous. I went to the pizza place and it was 16 dollars for one pie. I remember years ago I use to pay 50 cents a slice. And its just getting way out of hand.

I can't believe the price of just one bagel, when I go to work in the morning and I have to give them a dollar a dollar twenty five. Years ago its ridiculous I could get a bagel with cream cheese or a bagel with butter for like 75 cents at the most.

Nassau News: How has the rising prices of wheat and flour changed the way you spend your money for fast foods?

Every Friday we usually get a pizza but now at 16 dollars a pie I would have to buy 2 pies, thats like 32 dollars, that is just not in my budget anymore. It really makes Chiense food look much better than pizza for a Friday night.